Tornado Steam Traction
A subsidiary of the A1 Steam Locomotive Trust, Tornado Steam Traction operate rail tours up and down the country on the UK’s only new build mainline steam train – the 60163 Tornado.
In order to boost ticket sales for their Carlisle to Derby tour, Tornado Steam Traction worked with JPIMedia on a print and digital campaign in the Derbyshire Times. To help them reach a new audience, we supplemented printed ads in the print newspaper with digital display ads on the title’s website.
Running for just 2 weeks, the campaign helped generate £25,000 worth of ticket sales.