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“JPIMedia provided us with quotations based on our needs. The level of service was very good, and our account manager was very helpful. ”

Tornado Steam Traction

The Client

A subsidiary of the A1 Steam Locomotive Trust, Tornado Steam Traction operate rail tours up and down the country on the UK’s only new build mainline steam train – the 60163 Tornado.

The Challenge

In order to boost ticket sales for their Carlisle to Derby tour, Tornado Steam Traction worked with JPIMedia on a print and digital campaign in the Derbyshire Times. To help them reach a new audience, we supplemented printed ads in the print newspaper with digital display ads on the title’s website.

The Results

Running for just 2 weeks, the campaign helped generate £25,000 worth of ticket sales.

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