Stringers is an independent department store in the centre of Lytham. Run by the Clarke family since 1952, the store specialises in homeware and fashion goods.
Stringers wanted to find a new way to drive traffic to their smaller events and showcase products that they wouldn’t normally have the budget to include in their traditional print and online campaigns. To achieve these goals while also fulfilling a third ambition – growing their audience on social media – we set up a Social Display campaign for Stringers across our local news websites.
Social posts from Stringers have been seen 46,000 times, bringing 100 new visits to their Facebook page each month.
JPIMedia’s approach has been first class. They take stock of our business challenges and constantly strive to give us the best return on our investment. The transition from print to digital advertising has been seamless, and we can see the results clearly. Really impressed!