Founded in 1889, Larne F.C. is a professional football club that competes in the Northern Ireland Football League Championship. In recent years it has benefitted from heavy investment from a local benefactor, allowing them to expand into a new, larger capacity stadium, to meet UEFA requirements.
In light of this, local pride in the team is more important than ever, so Larne F.C. took out a series of monthly print wraps in Larne Times, directly speaking to the existing and potential fans in the community and surrounding areas. On top of this striking coverage, the ran a series of online banners on the Larne Times website.
The campaign drove sales of 300 season tickets, 500 new kit shirts (causing the supplier to struggle to keep up with demand), and the club plans to continue using print wraps in the future as the season continues.