Kings Theatre is an Edwardian playhouse which opened its doors back in 1907 and has ever since been a magnet for theatregoers from in and around Portsmouth and Southsea.
The pandemic has placed a lot of pressure on entertainment venues and playhouses like Kings Theatre. To encourage ticket sales for their pantomine shows in December 2020, we suggested a range of paid online campaigns, ranging from Facebook/Instagram and digital display, to Google Ads.
The campaign quickly produced positive results, with Facebook, Google and digital display generating £52,447.49 of tickets sales.
“The online activity fitted in perfectly with the rest of our marketing campaign, and that was in no small way down to the team at JPI. At times it felt like they had become part of the Kings Theatre office; they were always ready to adapt and optimise as our messaging and timescales were changing throughout the 2020 Panto campaign and I'm looking forward to seeing what we can achieve once we’re able to welcome our customers back in Covid free 2021.”