Horizon Leisure Trust
Horizon Leisure Centres is a not-for-profit charitable organisation dedicated to providing access to exercise and sporting facilities to everyone in the Portsmouth community.
The Horizon Leisure Trust has had a long-running partnership with JPIMedia, running many print and online ads in The Portsmouth News since 2012. In 2018, we suggested they try a webpage takeover to increase visibility and encourage sign ups.
Thanks to an ongoing series of webpage takeover campaigns in 2018, Horizon Leisure Trust racked up almost 1 million impressions and achieved a click-through rate six times higher than average online ads. On the days of the campaigns, Horizon recorded double the rate of signups compared to normal.