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“We see a genuine benefit in being able to deliver something different to our own clients ”

Ernest Wilson

The Client

Ernest Wilson is the UK’s leading agent for businesses looking to sell their commercial property. In over 60 years of operating, they’ve helped thousands of businesses buy and sell premises, from restaurants and hotels to kennels.

The Challenge

To raise awareness of two clients who had put their premises up for sale, Ernest Wilson published two sponsored content articles on the local news websites of the businesses’ respective localities: the Sunderland Echo and The Star (Sheffield).

The Results

Our new, improved content optimisation software has helped Ernest Wilson’s articles inspire an almost unprecedented level of interest and traffic.

Their pieces racked up a combined 14,600 views in just a fortnight, and local news audiences have spent 6,800 minutes in total reading all about Ernest Wilson’s clients.

“Readers really engage with the stories the JPIMedia team create – as proven in our end of campaign results each month – and we see a genuine benefit in being able to deliver something different to our own clients to help them attract potential buyers to their businesses.”

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