The Client

Established over 150 years ago, Dobbies Garden Centres is one of the largest garden retailers in the UK, with 34 stores across Scotland, England and Northern Ireland.

The Challenge

Dobbies Garden Centres have used annual multi-channel campaigns with JPIMedia across both print and online ads, offering exclusive discount coupons to readers of the Scotsman and Scotland on Sunday.

The Result

The 2017 campaign saw 7,000 vouchers redeemed, with associated sales in excess of of £500,000, a 16.5% increase on the previous year’s campaign.