We’ve shown our support for the wellbeing of local communities with:
- Free home newspaper deliveries to our readers
- Free listings for local businesses that stayed open during the lockdown period
- Launching our #SupportLocal campaign to encourage readers to spend at local businesses safely
Our readers have rated us as the second most valuable source for information and news about coronavirus, second only to national TV1. In addition, we carried key government safety messages to help our communities live safely, and proactively tackled false information on social media.
Our online audience has grown +19% since before the pandemic; even more than the BBC’s news website audience2. At the same time, visibility of digital ads, across the board, has increased by 20% compared to before the pandemic3, making advertising with us more effective than ever.