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Our recommendations for local businesses as the nation’s shop doors reopen

As restrictions on shops and businesses are lifted, we are here to help you re-establish your brand in the local community.
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Why business like yours need to restart their advertising after the lockdown

As normal business resumes, and shops everywhere reopen, it is vital that you can put yourself top-of-mind with local customers. Your competitors have resumed their marketing after time away, so you don’t want to be left behind. The sooner you start building your brand again, the sooner you will see the benefits. But as we enter a new normal, it’s vital to advertise in the right place with the right message, and to do it soon. We can help you with this in three ways:

1. Our special #SupportLocal advertising packages will help you cost-effectively re-establish your brand in the local community. We’ll give you a provisional start date, which you are free to revise, and you will not be charged until you’re ready to go live with your advertising.

2. Devoting additional news coverage in all our newsbrands to highlighting the creativity, generosity and bravery local businesses are showing during this difficult time through our #SupportLocal initiative.

3. Offering expert advice to businesses on how to most effectively talk to the community and get back on their feet.


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Why advertise with us?

Both during and after the coronavirus pandemic, we have shown our true colours as vital sources of support for local communities and the businesses that operate within them:

We are local

We’ve shown our support for the wellbeing of local communities with:
- Free home newspaper deliveries to our readers
- Free listings for local businesses that stayed open during the lockdown period
- Launching our #SupportLocal campaign to encourage readers to spend at local businesses safely

We are trusted

Our readers have rated us as the second most valuable source for information and news about coronavirus, second only to national TV1. In addition, we carried key government safety messages to help our communities live safely, and proactively tackled false information on social media.

We reach the right people

Our online audience has grown +19% since before the pandemic; even more than the BBC’s news website audience2. At the same time, visibility of digital ads, across the board, has increased by 20% compared to before the pandemic3, making advertising with us more effective than ever.


Our online audience has grown +19% since before the pandemic; even more than the BBC’s news website audience2. At the same time, visibility of digital ads, across the board, has increased by 20% compared to before the pandemic3, making advertising with us more effective than ever.
Get in touch

Here are some tips for how to promote your business after an extended period away:
When you start advertising again, use language that shows you are excited to be operating once more, e.g. “We’re open again!”, “Happy to be back!”
Do customers have any favourite products or services of yours? Mention these key products in your messaging to remind people of why they shopped with you in the first place.
Reassure customers that you are following recommended safety precautions, so that they know they are safe doing business with you, e.g. any social distancing measures you are putting in place, or availability of hand sanitisers.
If you have any special, post-lockdown offers on, signpost these prominently in your advertising.
If there have been any changes to your opening hours or public access, make this clear in your advertising.

Contact us today

Sources: 1. JPIMedia Lockdown reader survey, May 7-11, 2020, n=11,285; 2. Google Analytics, all JPIMedia News Brand sites Mar-Jun vs Jan-Feb 2020; 3. Lumen, noticing of desktop digital ads 18-25 March 2020 compared with past 6 months average; comScore, Jan and Mar 2020
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