As many of the same restrictions that we went through last year have been reinstated, we know a bit more about how to get through tough periods like this. While the vaccine provides a light at the end of the tunnel, in the meantime we want to help you do everything you can to transition back to normality as successfully as possible.
We learned many important things from the first wave of coronavirus restrictions - and from 2020 in general - which you can read about here
. But our main piece of advice is that, even if your doors are closed, you continue to keep your business top of mind with local customers.
We found that businesses who continued their advertising throughout the first lockdown scored 27% higher
on “action intent” (customers reporting an intention to spend money with them) once restrictions were lifted than those that did not*. Check out this video testimonial
from one customer who experienced exactly this.