If you’re like most small businesses, the coronavirus pandemic accelerated the speed at which you were “going digital”. Practically overnight, you had to shift work from offices to homes or from in-store to online.
While countless industries have been forced to put on the brakes, many marketers are instead continuing to invest and innovate. Thanks to a new small business study, it’s become clear that digitisation is key to business resilience both now and in the future.
Small businesses have started thinking innovatively, some for the first time. More than 60 percent embraced digital technology during the crisis, seeing their revenue grow eight times faster as a result.
The coronavirus is permanently reshaping the way we live and work. But some of the behaviours developed in crisis—including digitisation—will outlast the pandemic, helping small businesses stay competitive well after restrictions on activity are lifted.