The Yorkshire Post Motor Show has been around for over 20 years. Set in the grounds of Harewood House, the event offers attendees a wide range of Classic, Vintage and Sports cars as well as a fun fair & petting farm for the children.
Historically, the Yorkshire Post Motor Show had entirely relied upon a print campaign to promote the event. This year, they wanted to generate an uplift in ticket sales through a multi-touch point campaign spread across a range of digital platforms.
This year's event has already eclipsed previous years, with a 79% increase in revenue from the last event in 2017!
When attendees were asked how they heard about the show, it was revealed that 55% of pre-sale tickets were the result of one of JPIMedia’s multimedia marketing solutions!
Ultimately, working closely with this team had a massive impact on our sales, with ticket revenues increasing year on year!