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“The team were a great support, reporting frequently on which areas were yielding the best results! ”

The Yorkshire Post Motor Show

The Client

The Yorkshire Post Motor Show has been around for over 20 years. Set in the grounds of Harewood House, the event offers attendees a wide range of Classic, Vintage and Sports cars as well as a fun fair & petting farm for the children. 

The Challenge

Historically, the Yorkshire Post Motor Show had entirely relied upon a print campaign to promote the event. This year, they wanted to generate an uplift in ticket sales through a multi-touch point campaign spread across a range of digital platforms.

The Results

This year’s event has already eclipsed previous years, with ticket sales generating a total of £34k. This is a 79% increase in revenue from the last event in 2017!

When attendees were asked how they heard about the show, it was revealed that 55% of pre-sale tickets were the result of one of JPIMedia’s multimedia marketing solutions!

Ultimately, working closely with this team had a massive impact on our sales, with ticket revenues increasing year on year!

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