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The Yorkshire Post Motor Show

"The team were a great support, reporting frequently on which areas were yielding the best results!"

Results in a nutshell

79% increase in revenue from last year
55% of pre-sale ticket sales were a direct result of JPIMedia’s multimedia marketing solutions

The Client

The Yorkshire Post Motor Show has been around for over 20 years. Set in the grounds of Harewood House, the event offers attendees a wide range of Classic, Vintage and Sports cars as well as a fun fair & petting farm for the children. 

The Challenge

Historically, the Yorkshire Post Motor Show had entirely relied upon a print campaign to promote the event. This year, they wanted to generate an uplift in ticket sales through a multi-touch point campaign spread across a range of digital platforms.

The Results

This year's event has already eclipsed previous years, with a 79% increase in revenue from the last event in 2017!

When attendees were asked how they heard about the show, it was revealed that 55% of pre-sale tickets were the result of one of JPIMedia’s multimedia marketing solutions!

Ultimately, working closely with this team had a massive impact on our sales, with ticket revenues increasing year on year!

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