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“The team were really invested; it's important for us to work with people who understand our audience. ”

Triplesix Studios

The Client

Triplesix Studios are a tattoo studio based in Sunderland who have been established for over 10 years. The studio has eight artists and is one of the biggest in the North East.

With a range of clients visiting the studio, they have a modern-inspired studio that looks high-end in design, to steer away from the stereotypical intimidating environment associated with tattoo parlours.

The Challenge

The studio is very much seasonally-led so their biggest challenge is getting new clients through the door during the quieter months. They realised that to overcome a reduction in footfall and revenue at those times, they needed to raise awareness of the business and the quality service that they provide.

The key message they wanted to communicate to clients was not to shop on price necessarily, but to consider the quality of the artist and that top-end tattoos aren’t out of reach for the everyday person.

With this in mind, the team at JPIMedia recommended using sponsored content. Our team of expert journalists crafted them a professional article around the do’s and don’ts of getting a tattoo that was then promoted to the huge audience visiting our local news sites from the Sunderland area.

The team were really invested in the subject matter which made a big difference. It’s important to work with people that understand our audience.

The Result

Through the sponsored content article, the studio successfully managed to raise awareness of their business in the local community. They noticed a peak in interest during the quieter months when they typically experienced a lower level, and discovered that many of these people chose to visit after reading the article on their local news site.

Triplesix were so pleased with the results they are also considering running another sponsored content campaign during the summer months to help give them an incremental increase in client numbers annually.

The team gave some great advice through the process which was really valuable to us. Nothing was too much for them and they guided us from start to finish.

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