The Red Lion has been established for over 23 years and is a pub with old-fashioned values, attracting a broad range of customers from young and old within Leighton Buzzard.
They are an extremely customer-focused business and always guarantee a great experience for anyone that visits The Red Lion.
They are well-established in the local area after so many years in business however the main challenge they face is keeping customers engaged, especially with changing cultures of the younger generation.
Their aim is to attract more visitors and increase footfall through a mix of both print and online advertising. As their local newspaper is firmly established and recognised within the community, the business worked with JPIMedia to create a campaign that would appeal to their ideal customers.
I trust the team at JPIMedia implicitly with my online advertising needs. They know exactly what they're doing and are absolutely on the ball.
Due to the nature of their business, they were able to open up conversations with new customers and ask how they had heard about The Red Lion. They were pleased to hear that many of them had seen the adverts in the paper and online and, as a result, chose to visit the pub.
Since starting their campaign, they have seen increased footfall and more customers commenting on seeing the adverts, helping to give them more of a presence in the local community.
It's a very easy process and I've been really pleased with the way our adverts look.