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“Our ads reached 83,352 people, and led to 15,029 new applications to join the force! ”

Police Service of Northern Ireland

The Client

The Police Service of Northern Ireland covers the second largest geographic area of responsibility in the UK.

The Challenge

PSNI ran a 7-week campaign with JPIMedia in various papers and on Facebook to drive recruitment among two groups: young males from lower-income families in the Protestant community, and young females in the west of Northern Ireland.

The Result

Ads in the 2017 campaign were seen by 83,352 people, with online ads clicked 13,299 times. The campaign generated 15,029 applications.

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