Creating an Online Ad for DIY Stores
Decorating your living room requires a good eye for detail, some time to invest and, in some cases you need some decent skills to put up some blinds! Despite the obvious differences, there are actually many fundamental similarities between decorating and creating an online advert for your DIY store.
To create a successful online advert you need to have a good eye for detail, know what you want to do and you will need to invest some time in achieving your goals.
However, it can be tricky knowing where to start, but that’s where this article can help. Before you start your online advertising campaign, answer the three questions below to create your perfect online advert.
1) Who are you trying to target?
One of the first things you need to decide prior to creating the advert is who do you want to target? To do that you need to decide who your perfect customer is. How old are they? Do they own a house? Do they own lots of houses? What are they trying to achieve? If you can picture who your ideal customer is you will be able to target your online ad more effectively. For example, why create an advert pushing an offer on plaster when most of your customers don’t have any interest in this?
2) What do you want to achieve?
Once you have identified who it is you want to target, it is now time to consider what you want to achieve with your advertising efforts. Most successful marketing plans have both on and offline methods. One of the benefits of online advertising is that you can you can drive more targeted visits to your website which in turn will generate far more interest in your business and it could create more money for your store.
However, remember that it is best to take small steps and keep your goals simple to start. You don’t start painting a room by picking up the first pot you see and just start painting. You research what colour would look great, maybe fill in some holes, sand the walls, and you would build some ideas on what you want the room to be. When you are putting your advert together you should already know who you’re targeting and what your aim is to make sure you deliver results. For example, do you want to sell specific items to people? Are you trying to attract more visitors to your website? Are you asking more people to sign up to your newsletter? And so on.
You also need to have a clear plan on how you will measure performance of your adverts. If you’re not measuring your results, you will not know if you’re hitting your goals and targets.
Tell tale signs that your advert is a success can be found by answering…
- How many people have seen your advert?
- How long have people viewed your advert?
- How many people have clicked on your advert?
- How long have people spent on your website?
- How many visitors have converted to customers?
If you are unsure about any of these measurements, have a look at our article 5 key stats to track your online advertising.
3) What messages will you use?
You may not realise it but we all talk differently to people without realising it, for example you may not speak to your boss in the same way you speak to your mates. In this case when you’re talking about your DIY store you will want to use adjectives which get the right message to your audience. For example B&Q use the words ‘secure, practical and affordable’ a considerable amount of times on their website. This paints a picture in your mind’s eye of stable, yet affordable products. This is because they know what people are looking for, what’s important to them and the right words to use to appeal to the right people.
Like we said at the start of the article; there are more steps to creating a perfect online advert than there are steps on a ladder, and what happens if you try to skip a step on the ladder? Well you’re likely to fall – and not reach the top! With this in mind make sure you know who you want to target, what you want to achieve, and how you can get there. If you follow our expert guide you will have a very successful advert and you’re more likely to drive more revenue to your DIY store.
If you’re still struggling to find time to plan and set up your campaign, why not have a look at our online advertising service which can save you a job and build the perfect one for you.