Our 4 Top Tips for Local Business Success at Christmas
It’s not long till December, and Christmas is looming over us like a sugar cane the size of the Shard. As usual, businesses are already in fierce competition for their share of the seasonal spending jamboree. If you’re not already at work on your festive promotions, start now to give your sales that sweet Christmas boost.
Here are our top 4 tips for your local business to make the most of the festive period…
1. Make sure you know what’s coming
We don’t need to tell you that Christmas is a busy time, so you need to squeeze every drop from it. But there are two key shopping days that you should really ramp up your preparations for:
Black Friday – 23rd November
Cyber Monday – 26th November
Don’t forget the basics. Brace yourself for an influx of enquiries with staff on hand to answer calls and emails. Consider your stock levels and whether you’ll need more than usual. Will you need to call in any extra employees to help you cover?
On the days themselves, take the opportunity to gather contact details from customers so you can reach out to them again at other times of the year.
2. Advertise locally online
People like buying from local businesses, so you’re already in a great position. Don’t take your sales for granted though – people will only come through the door if they know about you in the first place. Before you make any sales, you have to be visible, and if you want to be visible in 2018, you’ve got to have some presence online.
If you don’t believe us, check out these statistics:
- 59% of all online purchases in the UK were made using mobiles in 2017 (Pure360, 2018)
- £1.1bn was spent on Cyber Monday in 2016 (Mirror, 2016)
Online advertising doesn’t have to be scary – you can get started with a campaign on your local news site, or a Google Ads campaign to drive customers to your door. Using social media to speak directly to your community never hurts either.
To get you started, we’ve got a handy checklist of the basics of online advertising.
You need to complement your online marketing with offline marketing too. Taking out ads in the local newspaper can reach beyond your shop window and into the community.
3. Target people with email
Email is still one of the most impactful, cost-effective ways to reach out to your customer base, so make it an integral part of your Christmas campaign. It’s worth scheduling your emails in advance so they go out at the perfect time on peak spending days.
While well-timed promotional emails and offers are essential, don’t forget about Christmas Day too. A gentle (and very definitely non-salesy) email wishing all your subscribers a Merry Christmas makes your company seem like the kind of considerate, thoughtful place that customers will want to return to in the New Year.
Want to get your email marketing up to scratch? Check out these articles:
4. Be mobile-ready
Catering for mobile visitors is even more vital at Christmas, so make sure that absolutely all your digital communications are optimised for mobile. 72% of people use their phone to check their emails (Econsultancy, 2016), so you should check that emails and adverts display properly on smartphones, and consider integrating SMS messaging into your festive marketing if you’ve previously captured your customers’ mobile numbers.
Everyone’s warring over that all-important Christmas spend, so stand out above the rest with smarter ways to get noticed. Follow these 4 tips, and your business should be all set for a glittering festive season.
Enjoyed this? Learn even more about seasonal marketing tricks for a sensational Christmas with these articles from the vaults: