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Keep track of your marketing performance with five essential metrics
If you're a small business looking to begin online advertising, then setting up your campaign is only half the story. When you want to run a really cost-effective marketing strategy, you need to know where you're starting from, where you're succeeding and where you can improve.
The options for monitoring your performance are large and getting larger, but getting to grips with these core metrics will help you assess and improve your marketing. Download this free guide to measuring your marketing efforts and you'll be on your way to reaching new customers and getting real value for money.