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22nd January 2018

How to Create Unmissable Content for Restaurants on a Budget

5
minute read

Running a successful restaurant isn’t easy; you need new marketing tactics to help your business grow but you don’t always have the budget to invest in new ways to reach more customers.

But that’s where content marketing comes in; this type of marketing can be the best friend of any local business working on a tight budget and all it takes is some initial planning to get you started. Content can take the form of blog posts, articles or videos, all of which are a great way to share your business expertise and provide useful information to win more customers.

Check out our top three techniques to help you get the most out of content marketing for no costs and keep readers coming back for more…

1. Leverage your own knowledge

Knowing your customers is key; having an understanding of who they are and what interests them will help you create content topics that will really resonate with them.

As a local restaurant, your customers might be interested to learn the history of different types of cuisine that you offer or tips on how to cook the perfect roast, for example.

Ensure your content is informative and provides actionable tips for foodies to be able to take away so that they feel as though they have learned something new or had a question answered. And remember, there’s zero cost to your business for sharing information and expertise you already own, so make the most of what you know to attract more customers.

2. Use imagery and videos

As a restaurant, you have a great opportunity to use more visual content as the nature of the business lends itself nicely to creating beautiful (and tasty!) images.

Plus, consider using videos as another technique to help engage more customers. Facebook live is an effective way to give people an insight into events you may be running or you could post behind the scenes videos of the chef in action; these are great, low-cost ways to drive more interest and engage people with your business, so don’t be afraid to get creative.

3. Share your content with your extended networks

Sharing your content is essential in order to be seen by the people you’re trying to reach. By promoting content, you’re raising awareness of your restaurant in the local community and helping potential customers to see you as reputable and trustworthy through the content you share.

You can promote your blogs and videos across a variety of channels including your website, social media pages and in email newsletters; all channels that you own and cost nothing for you to promote. By getting your content seen on a number of platforms, you’re much more likely to reach and engage local diners and attract them to your business.

As you can see, there are many benefits to using content marketing all of which can be cost-free in terms of budget. Ultimately, making use of your own resources and sharing your expertise in the form of content can really help to keep costs down and promote your business to local foodies, attracting more of the community to your restaurant.

If you’re still unsure where to start with content or struggle with time to create your own, there are providers out there who can help, including our own sponsored content service which takes your budget into consideration and offers pre-written articles as a starting point.

To find out more about the rewards you can reap from content marketing, check out the following articles:

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