Video is the world’s fastest growing advertising medium, and companies of all sizes are reaping its many rewards. When you dig down into the facts about the format and everything it can do, that’s hardly surprising.
Here are 16 stats that prove the power of online video as a marketing format, and why you should be seriously considering using it in your own advertising.
People want to be able to watch video content wherever they are, whatever they’re doing.
People don’t just love watching videos, they love showing the people in their lives what they’ve watched.
Video is people’s favourite medium by far for sharing content.
This huge wave of demand for video has not gone unnoticed by businesses, who have been rapidly escalating the amount of money they put into video advertising
An overwhelming majority are confident in the ROI they get from video advertising
Over half of marketers testify that video advertising is the biggest money spinner of all the content types they use.
Video advertising is pulling new customers in for almost every brand using it.
That rise in customer numbers is, quite literally, paying off for businesses using video, who are seeing profits soar exponentially.
Videos help motivate people to proceed down the ‘funnel’ towards a purchase.
Videos allow you to showcase all the different dimensions of what you sell. In a few minutes, you can demonstrate what your product does, how it works and how they can get the most out of it. As we can see, this is a major factor in buyer intention.
People are making it clear that explainer videos and walk-throughs are central to how they consume, and they’re keen that businesses recognise this.
Video ads are now a big factor in how visible your business is, and how many people it will reach.
There are technical reasons for the huge difference video makes to businesses’ visibility. For one, it makes you far more visible on the most important information-finding resource there is.
Video also makes your outbound email marketing more engaging and eye-catching, thereby raising the chances of driving valuable traffic to your website.
Once people have reached your site, the presence of video content keeps them there longer, providing more time for you to really make your marketing message hit home.
These 16 facts should help you understand the huge demand for video content among businesses. It's hardly surprising that companies of all sizes and sectors are creating and commissioning video at an increasing frequency.
A portfolio of strong video ads will soon be just as essential for businesses as having your own website. If you’d like to keep ahead of the curve, the marketing experts at your local news title will work with you to create some stand-out video content that will make your business more visible, build your brand and increase your chances of making a serious profit. Click below to get started.
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