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4th February 2020

16 Video Marketing Stats To Inspire Your Business

minute read

Video is the world’s fastest growing advertising medium, and companies of all sizes are reaping its many rewards. When you dig down into the facts about the format and everything it can do, that’s hardly surprising.

Here are 16 stats that prove the power of online video as a marketing format, and why you should be seriously considering using it in your own advertising.

1. Mobile video consumption doubles every year

People want to be able to watch video content wherever they are, whatever they’re doing.

2. 92% of mobile video viewers share content with others

People don’t just love watching videos, they love showing the people in their lives what they’ve watched.

3. Videos are shared 1200% more times than links and text combined

Video is people’s favourite medium by far for sharing content.

4. In the first half of 2019, video display advertising spend was up 27% year-on-year

This huge wave of demand for video has not gone unnoticed by businesses, who have been rapidly escalating the amount of money they put into video advertising

5. 83% of marketers say that video gives a good ROI

An overwhelming majority are confident in the ROI they get from video advertising

6. 52% of marketers say video is the type of content with the best ROI

Over half of marketers testify that video advertising is the biggest money spinner of all the content types they use.

7. 93% of brands got a new customer because of a video on social media

Video advertising is pulling new customers in for almost every brand using it.

8. Businesses using video grow company revenue 49% faster, year-over-year, than organisations without

That rise in customer numbers is, quite literally, paying off for businesses using video, who are seeing profits soar exponentially.

9. 64% of consumers will make a purchase after watching branded videos on social platforms

Videos help motivate people to proceed down the ‘funnel’ towards a purchase.

10. 90% of viewers say that product videos are helpful in their purchase decisions

Videos allow you to showcase all the different dimensions of what you sell. In a few minutes, you can demonstrate what your product does, how it works and how they can get the most out of it. As we can see, this is a major factor in buyer intention.

11. The most common type of video consumers would like to see more of from brands is explainers

People are making it clear that explainer videos and walk-throughs are central to how they consume, and they’re keen that businesses recognise this.

12. Social media brand video ads are the #1 way consumers find out about brands

Video ads are now a big factor in how visible your business is, and how many people it will reach.

13. A website is 53x more likely to reach the front page of Google if it includes video

There are technical reasons for the huge difference video makes to businesses’ visibility. For one, it makes you far more visible on the most important information-finding resource there is.

14. Adding video to your emails can increase click rates by 300%

Video also makes your outbound email marketing more engaging and eye-catching, thereby raising the chances of driving valuable traffic to your website.

15. On average, people spend 2.6x more time on pages with video than without

Once people have reached your site, the presence of video content keeps them there longer, providing more time for you to really make your marketing message hit home.

16. In 2018, 73% of marketers created at least two videos a month for social media marketing

These 16 facts should help you understand the huge demand for video content among businesses. It's hardly surprising that companies of all sizes and sectors are creating and commissioning video at an increasing frequency.

A portfolio of strong video ads will soon be just as essential for businesses as having your own website. If you’d like to keep ahead of the curve, the marketing experts at your local news title will work with you to create some stand-out video content that will make your business more visible, build your brand and increase your chances of making a serious profit. Click below to get started.

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