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6th November 2017

5 Ways to Create Unmissable Content

7
minute read

Content marketing, such as blog posts, articles and videos, are a great way to showcase your business expertise and provide useful information that your customers will find interesting. But with 347,222 tweets being sent and 300 hours of video being uploaded to YouTube in just one minute (Contently, 2016), it’s easy to see that there is a vast amount of content being produced and shared in today’s digital world.

So how do you make sure your content stands out and actually gets read by the people you’re trying to engage? Check out our top five techniques to create unmissable content that will keep readers coming back for more.

1) Ensure your content is interesting and useful

Before creating your content plan, it’s essential that you understand who your target audience is to help you know what content topics will be relevant and of interest to them. For example, if you’re a local electrician, use your content to appeal to household owners looking to make home improvements or those who have just moved; you could give tips on electricity hazards to look out for around the house.

Always try to provide a solution to a problem so that your content serves a purpose and is useful. Ensure your content is informative enough for a person to be able to take away actionable tips from the article and, ultimately, make sure that you provide an answer to the question they’re seeking out from your content.

2) Capture your reader’s attention with a catchy headline

Before someone even reaches your content, they will look at the headline to decide whether they want to read any further. So if your headline fails to intrigue a person, then the time and effort you have taken to write the perfect article or blog will have gone to waste.

Use your headline as an opportunity to engage readers by sparking their interest on a relevant topic. For example, a local wedding dress retailer might use the headline ‘What not to do when choosing your bridesmaid dresses’. It appeals to their audience by using a topic that’s relevant as well as using intriguing language. Plus, it gives them the opportunity to promote their own bridesmaid collection and help to drive more sales.

To find out more about headline techniques that will drive more clicks to your content, check out our article here.

3) Be short and to the point

Always remember to stay focused on what you’re trying to achieve with your content. Consider your points carefully and make sure they’re easy to digest for your customers. Be clear with what you want to communicate so that the purpose isn’t confusing for readers. Before leaping into creating your content, structure what you want to say - what main points do you want to ensure you cover, what stats do you have to backup your messages, what other content can you link to as further reading? Only once you have a skeleton you can start to add in all the other words that really bring it to life.

Also consider how you will present your content to your readers. Make sure you don’t scare people off with long paragraphs and blocks of text. Use sub-headers and bullet points to break up written content so that it’s easier to read and doesn’t put you at risk of losing people at the start.

4) Use imagery and videos

The power of visuals can transform your content into something that really engages people and drives action as a result. The use of images helps to better communicate what you’re trying to say and can help to explain your point or add value to the context of what you’re saying.

Videos are also a great way to add a different dimension to your content and appeal to readers in a new way. For example, a local baker could write a blog on how to create the perfect loaf of bread with a how-to video guide alongside it as part of the article.

Don’t be afraid to get creative; using images and videos consistently will help readers to recognise your style of content so that they look forward to seeing what the next instalment might bring.

5) Share your content to reach more people

Creating great content is a big part of helping to make it unmissable, but you can’t expect people to come across your articles and guides if you don’t distribute them effectively.

The more people that can see your content, the better it is for your business’s reputation. Promoting your content can help to reach more people within the local community, enabling you to engage a wider audience who will start to see you as a reputable and trustworthy business through the content that you share.

There are a range of different channels that you can use to promote your content, including your website, social media and in email newsletters. By giving your content the opportunity to be seen on more platforms, you’re much more likely to reach and engage the type of people you want to attract to your business.

It’s clear that competition is fierce when it comes to content marketing. However, by following these five techniques, you’ll be taking a leap in the right direction to creating unmissable content that will help you stand out from the crowd.

If you’re still not sure where to start, there are providers out there that can take the stress out of creating content and do it for you, including our own sponsored content service.

To find out more about content marketing and how it can make a difference to your local business, check out the following articles:

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