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20th October 2020

Bite-Size Marketing: How To Grab Your Audience's Attention With Video

minute read

In the last few years, the industry has become increasingly competitive as ad agencies and media continue to evolve. And today, it’s a real challenge to make your advertisement stand out.

That is, until video came on the scene.

At JPIMedia, we're always talking about brand building, and incorporating video advertising into your marketing strategy is one of the best ways to build brand awareness.

The amount of time that people actually spend looking at a brand’s ads online is vastly different when you compare standard digital ads to video.

Desktop display ads manage to keep audiences engaged for an average of 1.3 seconds, and with a mobile ad, it’s about 1.5 seconds. A pre-roll video ad however attracts 7x more attention with a whooping 9 seconds of average dwell time.

This means that if you want to cement your business’s name, personality and message in people’s minds, video does it better than any other format.

Click here to view the full article- ‘Mary Meeker: Time Spent ≠ Attention’ by Lumen Research

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